---
title: Google Analytics Conversion Event from Form Submission
description: Google Conversion Event from Form Submission
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---

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# Google Analytics Conversion Event from Form Submission

[Brandon Jarousky](https://www.brandonjarousky.com/repo/author/brandon-jarousky) Mar 12, 2019

##### **Level of Technical Skill:** Requires a developer

##### **Level of Technical Skill:** Several hours

##### **When would you use this:** This is used to track Google Conversion Events from submissions to HubSpot forms.

##### **Requirements:** This example assumes that a Google Conversion Event has already been set up with Google Tag Manager.

##### **Expectations:** This is custom code that HubSpot's support team would not provide guidance on. It should also be noted that there may be other ways to write this code, and that this should be treated as a sample, not a finished solution.

Implementation for Embedded HubSpot Forms:

Within the form embed code, include an onFormSubmit attribute which will be used to trigger the event script.

Example code:

<!--[if lte IE 8]> <script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/v2-legacy.js"></script> <![endif]--> <script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/v2.js"></script> <script>// <![CDATA[ hbspt.forms.create({ portalId: "3369802", formId: "a33b0890-3ed3-4b93-adba-762042bb2d48", css: "", onFormSubmit($form){ gtag('event', 'CustomFormSubmission', { 'send_to': 'UA-116382420-1', 'event_category': 'Test', 'event_action': 'Submit', 'event_label': 'Form', 'value': 10 }); console.log("success"); } }); // ]]></script>

You will swap out the sample data included within the above script. This includes:

 

'CustomFormSubmission' -> name of your event

''send_to': 'UA-116382420-1' -> your Google Analytics UA code  
 'event_category': 'Test' -> your event category  
 'event_action': 'Submit' -> your event action  
 'event_label': 'Form' - your event label  
 'value': 10 -> your event value

 

Implementation for HubSpot Forms used in a Form Module:

Before the closing body tag of the page, or in a Javascript file, include the following code:

window.addEventListener('message', event => { if(event.data.type === 'hsFormCallback' && event.data.eventName === 'onFormSubmit') { gtag('event', 'CustomFormSubmission', { 'send_to': 'UA-116382420-1', 'event_category': 'Test', 'event_action': 'Submit', 'event_label': 'Form', 'value': 10 }); console.log("success"); } });

You will swap out the sample data included within the above script. This includes:

 

'CustomFormSubmission' -> name of your event

''send_to': 'UA-116382420-1' -> your Google Analytics UA code  
 'event_category': 'Test' -> your event category  
 'event_action': 'Submit' -> your event action  
 'event_label': 'Form' - your event label  
 'value': 10 -> your event value

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